About Us

Run-Fast, "The Home of Champions", was born out of one man's absolute obsession with running and everything related to it…


Run-Fast Founder Peter McHugh receives the Olympic torch

The Run-Fast Founder

The founder of Run-Fast, Peter, is a renowned athletics coach (both domestically and internationally), as well as an IAAF manager, international lecturer, race director and previously president of a London running club.

He is well connected within the England athletics and running club communities, as well as in the Kenyan and Ethiopian athletics communities.

In 2009, when founder Peter was asked by the organisers of the Carpi Marathon to look after two Kenyan athletes whose manager had not accompanied them to the race in Italy.

Having only travelled to support runners from his local club, Peter accepted and was subsequently asked by the athletes if he would represent them in an official capacity.

Word spread fast and soon Peter was inundated with requests from athletes seeking a manager. Knowing this was not something to take lightly, Peter established Run-Fast Sports Management and opened an altitude training camp in Iten, Kenya (also known as the Home of Champions). The team has gone from strength to strength and Run-Fast represents more than 50 international distance running athletes, who have won races from 5km to ultra-marathon.

A company like no other, Run-Fast has expanded beyond sports management and now comprises London’s largest independent running store, training experiences hosted in the UK and abroad and is the driving force behind the Amba Hotels City of London Mile race.

Our passion for athletics is at the heart of everything we do, from our London running community to the podiums of the world’s greatest races.


The Running Works illuminated wall of running shoes

The Running Works, London

London’s largest independent running store nestled in the heart of the City. 

From the moment you descend the steps into The Running Works you can tell this is a running store like no other. Boasting an innovative shoe wall, clean modern design and in-house coffee shop we are equipped to meet all of your running needs, whether you’re a beginner or seasoned club runner. 

The Running Works sales team is staffed by enthusiastic, experienced individuals who are all competitive athletes and have raced every distance from 1 mile to ultramarathon. Our team offers free gait analysis to help analyse your biomechanics, which in turn assists us in recommending your running shoes, selected to meet your own specific requirements. 

The Running Works Run Club

The Running Works Run Club

The Running Works has firmly established itself as an inclusive hub for the running community and the run club has grown exponentially in the past year. Free group runs are open to the community every week day including track sessions, a couch to 5k plan for beginners and mixed ability social runs. We also offer membership to the England Athletics registered Run-Fast club. 

Come and see us in-store at 28-30 Houndsditch, London EC3A 7DB which is walking distance from major tube stations such as Bank, Aldgate, Liverpool Street and Tower Hill. Click here for directions to the London store. 

Sports Clinic at The Running Works

The Running Works Sports Clinic

The Running Works is fortunate to be equipped with a spacious treatment suite where our skilled clinicians offer a range of services, including physiotherapy, sports massage and even bike fitting. 

The Run-Fast Sports Clinic team have years’ of combined experience supporting runners to recover from injury, stay injury-free and optimise their performance. 

All members of the Sports Clinic team are keen runners so understand the frustration of injury, and the importance of returning to the sport as quickly as possible and with confidence. 

Run-Fast Birmingham Team

Run-Fast Sports Management

Run-Fast is proud to support and develop a team of international elite athletes, hailing from the United Kingdom, Kenya, U.S.A, Uganda and Ethiopia. The Run-Fast Sports Management Team has a permanent high-altitude training camp in Iten, Kenya, and a secondary facility in central London where the Run-Fast athletes live and train whilst racing around Europe.

These facilities provide a tremendous support base for the Run-Fast team, which comprises a number of world-class athletes, including gold and silver medallists, a world record holder plus a number of extremely talented younger athletes who are already winning major races around the world.

Competing across the globe in more than fifty different countries, Run-Fast athletes have achieved success in IAAF Gold Label Road Races, at Diamond League track meetings and represented their country at major international championships.

Thanks to a strong reputation built on consistently fast times and professional attitude, our athletes have been invited to pace lead groups at the Virgin Money London Marathon and the 2016 GB Olympic trials to be held at the Highgate Harriers’ Night of the 10,000m PBs.

In 2015 Run-Fast invested in the next generation of British athletics stars by setting up Run-Fast Birmingham, a team of elite distance runners based out of the University of Birmingham coached by Bud Baldaro and Luke Gunn. The university provides the athletes with an extensive training support structure which includes medical and physio treatment; physiological testing; strength and conditioning training and nutritional and psychological advice.